When Woodstock came asking for a ‘spicy’ way to show off their latest product launch; what better way then to hit the viewer with the feeling of what it’s like to taste Woody and Coke’s new flavor. The heat of the ginger, the warmth of Woodstock Bourbon, the refreshing fizz of cola. All came together in this sleek, somewhat mysterious 3D product launch video.

I produced two videos for Woodstock Spice, a teaser, and a main launch video. The teaser was intended to gain interest, with a CTA intended to have viewers check back in to see the main launch video a ew days later.