ECT were after a complex process told simply. The intricacies of coal drying and how their process does more than just offset greenhouse gas emmisions could be lost on anyone, and given that this animation would be shown to an extremely varied audience (Channel 9’s A Current Affair) it would need to be cleaner than clean.

Therefore, I designed a set of frames that were neat, clean, and simple to understand. These lead my animation process that told the (very) simplified story of ECT’s mission and how they aim to cut down coal emmisions in Australia and the world.